ARTISTS

Amita Arthur & Bond Asahi Shoten Ashihara Fujii, Yoshitoyo Fukui Hagiya, Katsuhira Hattori, Kintaro Ikeda, Seisuke G. Ikoma Kagawa, Katsuhiro Kawano, Yoshinosuke Komai, Otojiro Komai, Seibei Kuhn & Komor Kumeno, Teitaro Kuroda, Kiichi Kyoto Damascene Mitsui, Yoshio Mitsukoshi Miyamoto Shoko Murakami Toyo Nagata Namikawa, Yasuyuki Nogawa, Noboru Ogurusu Ohayo Okubo Brothers Samurai Shokai Takeda Brothers Uyeda, Kichigoro Yamanaka

Amita Co. artists: Minai, Torahiko Kanamori, Takeshi

Other artists

MITSUKOSHI 三越 (1673-today)

HISTORY

The history of Mitsukoshi began in 1673, when Takatoshi Mitsui, a kimono fabric merchant, founded Echigoya, in Edo Honcho (present day Tokyo). This innovative businessman introduced the sales at labeled prices concept to merchandising and sold fabric at whatever lengths his buyers desired. This made Echigoya very popular among its customers and the envy of its competition. From this humble beginning, Mitsukoshi has used this innovative approach to giving its customers the very best, and today, the history of the Company represents the accumulation of its efforts over more than three centuries to nurture a 'customer first' corporate philosophy, always searching for new and imaginative ways to meet the evolving needs of consumers over time.

Takatoshi Mitsui.

1673
Echigoya, a kimono fabrics merchandising company, was founded at Edo Honcho (present day Tokyo) by Takatoshi Mitsui.

Echigoya print. Circa 1673.

1683
The store moved to Surugacho (the site of our present Main Store) and also conducted business as a money exchanger.
1691
Established another store dealing in kimono fabrics and money Exchange, at Koraibashi, Osaka.

Echigoya, the predecessor of the Mitsukoshi.

1893
Echigoya was incorporated and became Mitsui Gofukuten.

Echigoya (left), Mitsui group (right) and Mitsui bank (behind). Circa 1900.

1895
Yoshio Takahashi became manager and started full-fledged reorganization of Mitsui Gofukuten.

Nihombashi Main Store in 1904.


Inside the Nihombachi store in 1894...

...and in 1904.

1904
The name was changed from the Mitsui family's Echigoya to Mitsukoshi Gofukuten Co., Ltd. Osuke Hibi (日比翁助) became its first senior managing director and went on to establish the company as Japan's first department store.

Osuke Hibi in 1904.

1905
Intruduction of the first delivery car.

Mitsukoshi first delivery car.

1907
Opened the first restaurant inside the store and established the Fine Arts Department.

Mitsukoshi store in Dalian (Dairen), China in 1912.

1914
Completed the new building to house the Main Store at Nihombashi. This new structure brought the concept of the department store into a new age. The now famous massive lion statues that flank the store's entrance, soon became a landmark for shoppers as did Japan's first escalator inside its main entrance.

New building featuring Renaissance-style (1914).

1923
The Nihombashi Main Store burned to the ground during the Great Kanto Earthquake.
1925
The Main Store was rebuilt and reopened. When the store reopened, the custom of collecting customers' shoes at the entrance was discontinued.

Rebuilt store in 1925, after the Great Great Kanto Earthquake.

1927
Opened Mitsukoshi Hall (presently Mitsukoshi Theater) at the Nihombashi Main Store. Held Japan's first fashion show.


Mitsukoshi store in Dalian (Dairen), China in 1927.

Mitsukoshi store is on the left side of the street.

1928
The corporate name was changed from Mitsukoshi Gofukuten Co., Ltd. to Mitsukoshi, Ltd.
1929
The Shinjuku Store was opened.
1930
Opened the Ginza Store. The Nihombashi Main Store began serving lunches especially for children, at its restaurant.

Ginza store.

1931
The Takamatsu Store was opened.
1932
The subway station, Mitsukoshi-mae was opened and connected to the basement floor of the Nihombashi Main Store. The Sapporo Store was opened.

Osaka store.

1933
The Sendai Store was opened.
1946
The Matsuyama Store was opened, making it the first store opened following WWII.
1947
Established Mitsukoshi Clinic, presently Mitsukoshi Welfare Corporation.
1951
Began using floral wrapping paper designed by Genichiro Inokuma in all its stores.
1957
The Ikebukuro Store was opened.
1960
Displayed a statue of Magokoro, which is intended to represent representing sincerity, in the central hall of the Nihombashi Main Store. "The statue of goddess Magokoro" is a masterpiece of Mr. Gengen Sato who spent more than 10 years at the task after it was commissioned by Mitsukoshi Ltd.


Statue of Magokoro before...

and after installation in the Nihombashi Main Store.

1971
Opened the first overseas store, Paris Mitsukoshi.
1973
The Hiroshima and Yokohama stores were opened.
1980
The Kurashiki Store was opened.
1982
The Board of Directors' meeting dismissed Mr. Okada from offices President and Representative Director.
1982
Opened the Disney World Store in Florida.
1986
Prince Charles and Princess Diana, visited the Nihombashi Main Store.
1991
Opened the first Shinko Mitsukoshi Store in Taipei.
1992
Opened Mitsukoshi Etoile Store, in Paris.
1994
Opened the Ebisu Store as the core of the Ebisu Garden Place.
1996
Opened a new building in the Osaka Store to replace the one damaged in the Great Hanshin-Awaji Earthquake. Inaugurated the Mitsukoshi Credit Card System. Launched Mitsukoshi's website on the Internet.
1997
The Fukuoka Store was opened.
2000
The Tama Center Store was opened.
2001
The Kichijoji Store was opened, (but closed in 2006).
2003
New Mitsukoshi, Ltd. was established by merging the five main stores at Nihombashi's Main Store with stores in Nagoya, Chiba, Kagoshima and Fukuoka.
2004
Celebrated 100th anniversary of Mitsukoshi, Ltd. Opened the new Nihombashi Mitsukoshi Main Store upon completion of a new building.
2005
Opened Lachic as specialty store, in Nagoya. Reorganized business operations at the Shinjuku Store under the new name, Alcot. Awarded the Grand Prize at the Mecenat Awards 2005. Closed the Osaka, Hirakata, Kurashiki and Yokohama stores as part of a 5-year medium-term reorganization plan. Formulated and promoted our New Mitsukoshi Model for enhancing the value of Mitsukoshi brand merchandise.
2006
Opened the Musashi Murayama Store for the first time as a ‘suburban store,' at the Diamond City mu (presently Aeon Mall Musashimurayama mu) shopping center. Held the Brasilie Exhibition and the Kabuki Kimono Exhibition at the Mitsukoshi Etoile, in Paris.
2007
Formulated and publicized our Mitsukoshi Brand Renaissance Six-Year Plan. Opened the Natori Store at the Diamond City airy (presently Aeon Mall Natori airy) shopping center, in Miyagi Prefecture. Celebrated the 100th anniversary of the founding of the Fine Arts Department. Celebrated the 280th anniversary of the founding of the Mitsukoshi Theater.

ADDRESS

No. 7, Surugacho, Nihombashiku, Tokyo
1-4-1 Nihonbashi-Muromachi, Chuo, Tokyo

MARKS



Mitsukoshi trademark


純銀三越
純 (sterling) 銀 (silver) 三越 (Mitsukoshi)
Jungin Mitsukoshi
Sterling Silver, Mitsukoshi


銀製三越
銀 (silver) 製 (made by) 三越 (Mitsukoshi)
Gin sei Mitsukoshi
Silver, Made by Mitsukoshi

Individual marks of artists from the Mitsukoshi company



元輝
MOTOKI



美光
YOSHIMITSU



UNKNOWN

ADVERTISEMENTS
1906
1907
1909
1910

1910
1913
1918
1919

1920
1968

Business cards

Business Card #1, Side A
Business Card #1, Side B
Flyer #1
Flyer #2

Postcards

EXAMPLES (from the internet)

References:

"Japan In The Taisho Era", by Iwata Nishizawa, 1917, pp. 132-133.